HBO Max

01 — Project details

Warner Bros. Discovery's goal was to introduce a new streaming app with all your favorites from blockbuster films to critically-acclaimed TV series.

02 — Creative process

I was responsible for covering all copy from ads, newsletters, social media, and app-featured content.

Introducing movies in Theater and on the HBO Max App.

From HBO Max to Max

03 — Results

HBO Max (later Max) became the #2 streaming app in the country, exceeding expectations and jumping its competitors.